Louise McCormack
Louise McCormack
Acquisition and Lifecycle Manager
Independent News and Media

An experienced marketer, Louise is a digital native that started her career in 2006 doing sms and online marketing at 16 years old. At the start of 2020 Louise joined Independent News and Media, as the Acqusition and Lifecycle manager across a number of online titles, including Independent.ie and Sundayworld.com. In the past 15 years Louise has helped businesses transition to doing business online through digital marketing, online conversion and technical process changes, notably introducing internationally award winning chatbots into AA Ireland. Louise believes that having technical skills like coding, website development or hands on experience working with development teams, is a key asset to a modern business career portfolio. "Business skills take years to develop, but digital skills can be learned in a short space of time, by anyone who's looking to learn."